See how BBB Accreditation can help your business grow.

Mission and Vision

Mission, vision, and core value blocks


A marketplace where consumers and businesses trust each other.


To be the go-to platform in Los Angeles and Silicon Valley for consumers to find ethical businesses and for businesses to manage their reputation.

We do this by:

  • Setting standards to facilitate marketplace trust.
  • Helping resolve consumer complaints and disputes.
  • Encouraging and supporting best practices by engaging with and educating consumers and businesses.
  • Calling out and addressing substandard marketplace behavior.
  • Creating a transparent community.
  • Celebrating trustworthy businesses and charities.


BBB sees trust as a function of two primary factors: integrity and performance.

Integrity includes respect, ethics, honesty and working toward a diverse, inclusive and equitable marketplace.

Performance speaks to a business’s track record of delivering results according to BBB standards and addressing customer concerns in a timely, satisfactory manner.

BBB’s 7 Core Values

Our core values guide the way we work and the decisions we make to help achieve our vision and mission.

  • Embrace diversity
  • Respect the opinions of others
  • Pay attention to details
  • Practice impartiality
  • Accept accountability
  • Do the right thing
  • Make a difference


Standards for Trust

BBB Accreditation Standards

Contact Us

  • This field is for validation purposes and should be left unchanged.
News & Event

Lemon Law or auto warranty dispute? Let us help. Fast, free, and fair. Find out how BBB AUTO LINE can resolve your dispute.


Financial education resources for military veterans, active service members, and their families