MORE TRUST MEANS MORE BUSINESS.

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Mission and Vision

Mission, vision, and core value blocks

Vision

A marketplace where consumers and businesses trust each other.

Mission

To be the go-to platform in Los Angeles and Silicon Valley for consumers to find ethical businesses and for businesses to manage their reputation.

We do this by:

  • Setting standards to facilitate marketplace trust.
  • Helping resolve consumer complaints and disputes.
  • Encouraging and supporting best practices by engaging with and educating consumers and businesses.
  • Calling out and addressing substandard marketplace behavior.
  • Creating a transparent community.
  • Celebrating trustworthy businesses and charities.

 

BBB sees trust as a function of two primary factors: integrity and performance.

Integrity includes respect, ethics, honesty and working toward a diverse, inclusive and equitable marketplace.

Performance speaks to a business’s track record of delivering results according to BBB standards and addressing customer concerns in a timely, satisfactory manner.

BBB’s 7 Core Values

Our core values guide the way we work and the decisions we make to help achieve our vision and mission.

  • Embrace diversity
  • Respect the opinions of others
  • Pay attention to details
  • Practice impartiality
  • Accept accountability
  • Do the right thing
  • Make a difference

 

Standards for Trust

BBB Accreditation Standards

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